The Brand

A hat isn’t just an accessory that we occasionally throw on as we’re leaving the house. It’s the most critical part of our style. It’s the first thing someone sees when they look at your face and their first impression of your personal style.

As our headwear game evolves, we wanted something more than another cheap cap with no meaning or thought into their headwear. I wanted something better, but it didn’t exist…so I decided to create it. When looking for a brand name, it had to have meaning. , with so much history and significance within the headwear industry  The name doff was born again

We spent four years learning how to build, improve and elevate the ball caps that we loved. We researched the most iconic fabric mills in the world and sourced the best materials available on the planet. We tirelessly worked on improving our fit to be sure they were the most comfortable caps we’d ever worn. We looked at every single detail in our caps and figured out ways to innovate them. Our entire life was focused on building the most premium caps that the world had ever seen. 

Welcome to the doff Family